Marketing is all about making something look or sound appealing to get consumers to take interest and make a purchase. As a person, you are constantly marketing yourself at all times whether you know it or not. Outward appearance and communication skills are the main factors of marketing that you use on a daily basis. Think about how many times we've formed opinions about people based on how they dress, how they look, how they talk, or how they write. We are all guilty of it. Oftentimes our judgement is pretty darn good and other times, questionable at best.
Our younger generations are having a problem comprehending the marketing approach. When you are hanging out with a bunch of people with your pants hanging off of your butt showing your underwear, even with a belt on, you chose to violate the standards of decency that are expected of you from society. You can't be upset with the mother who takes her three year old son and walks on the other sidewalk to avoid you. You can't be upset when the police decide to come and shake you down because you look like a gang banger. You can't be upset when the store owner watches your every move from the moment you walk in because YOU put yourself in that position.
Perception is everything and that's how you chose to market yourself. No one cares that you are the valedictorian of your class, youth leader in your church, and a tutor in the after-school program. All they SAW was you hanging out with your clothes hanging off of you and their opinion was thus formed right or wrong. You wouldn't eat a burger that was served in a restaurant filled with roaches nor buy a pair of shoes that were marketed with no soles. Take the time to spice up your personal marketing campaign, it will help you in the long run.
Mister Mello
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