Perception Is Everything!!

Marketing is all about making something look or sound appealing to get consumers to take interest and make a purchase. As a person, you are constantly marketing yourself at all times whether you know it or not. Outward appearance and communication skills are the main factors of marketing that you use on a daily basis. Think about how many times we've formed opinions about people based on how they dress, how they look, how they talk, or how they write. We are all guilty of it. Oftentimes our judgement is pretty darn good and other times, questionable at best.

Our younger generations are having a problem comprehending the marketing approach. When you are hanging out with a bunch of people with your pants hanging off of your butt showing your underwear, even with a belt on, you chose to violate the standards of decency that are expected of you from society. You can't be upset with the mother who takes her three year old son and walks on the other sidewalk to avoid you. You can't be upset when the police decide to come and shake you down because you look like a gang banger. You can't be upset when the store owner watches your every move from the moment you walk in because YOU put yourself in that position.

Perception is everything and that's how you chose to market yourself. No one cares that you are the valedictorian of your class, youth leader in your church, and a tutor in the after-school program. All they SAW was you hanging out with your clothes hanging off of you and their opinion was thus formed right or wrong. You wouldn't eat a burger that was served in a restaurant filled with roaches nor buy a pair of shoes that were marketed with no soles. Take the time to spice up your personal marketing campaign, it will help you in the long run.

Mister Mello

What Happened to Proper English Language????

Sadly these days, we have so much defiance in the use of proper English and are content to mastering street vocabulary, failing to realize that we become victims to our own words. The language of the streets may very well work on the streets, but we are at a HUGE disadvantage in places like the corporate world, the government, education, and finance. Street language is not understood or tolerated in these arenas so good luck getting ahead.

"Y'all MF hiring?", will never get your application looked at in the employment game. Street slang on the witness stand may be the difference between an acquittal or a conviction regardless of the evidence. Writing words the way that you say them will not impress a college admissions committee. When asked on a loan application, how much you need to borrow, 50 stacks will have the loan officer more confused than an American tourist reading a sign in Chinese.

It's okay to be street smart and street savvy, but let's not forget that the streets don't run anything in this country but the streets. Take some time to get back in touch with the use of proper English and you will see how much further you get ahead and how much more you will be accepted by mainstream America.

Mister Mello